Convenience stores

Dickinson businessman named president of U.S. convenience stores – The Dickinson Press

Recently, the National Association of Convenience Stores (NACS) announced its 2021-2022 President as a native of Dickinson and CEO Jared Scheeler of The Hub Convenience Stores Inc.

The Hub opened its first store in 2015, and the business has expanded into western North Dakota with multiple locations, including two stores in Dickinson and stores in New England, Hazen and Beulah.

In one

video interview

with NACS, Scheeler said the quality and presentation sets The Hub apart from other convenience stores.

“The first thing a customer sees upon entering The Hub is our extensive food presentation from our refrigerator deli case and all the fresh produce we make daily to all of our hot entrees including Godfather’s Pizza and our bakery table. in bulk,” Scheeler said.

NACS advises and lobby on behalf of shop owners.

The Hub convenience store at 191 40th St. W in Dickinson has a drive-thru cafe. (Jason O’Day / The Dickinson Press)

The Hub is working to provide its customers with healthier snack options, Scheeler said.

“We offer all the gourmet snacks that each of us loves. However, we believe it is important to adapt to consumer demand and provide an additional range of healthier products,” Scheeler said.

Scheeler designed The Hub’s bottled water called “The Chill”, which he says has been a fantastic branding opportunity. The Hub has agreements with the Trinity Titans, New England Tigers, Beulah Miners and Dickinson State Blue Hawks to provide water bottles with each team’s mascots on the label for sporting events. The Hub also manages the Dickinson State University Grants Booth.

Scheeler is a middle school basketball coach for Trinity Catholic Schools and a volunteer for Special Olympics. In a speech at the NACS Trade Show on October 7 in Chicago, he stressed the importance of community engagement.

“We are heavily involved in local youth sports. We donate to many other community groups. We work hard to make our stores a great place to work…especially for young workers in their first job,” Scheeler said. “We really are the hub of the community wherever they want us.”


Distinct brands such as The Grind, The Chill and The Hub Cafe are part of the chain’s ambitious marketing initiative. (Jason O’Day / The Dickinson Press)


The Hub offers a wide variety of refreshments. (Jason O’Day / The Dickinson Press)

In a telephone interview with the press, NACS Vice President of Strategic Industry Initiatives Jeff Lenard said Scheeler was chosen for the position because of his leadership skills, network of and his passion for his work. Scheeler shows other store operators what’s possible, Lenard said.

“I don’t mean what’s possible being president, I mean what’s possible having stores as nice as The Hub,” Lenard said.

Scheeler even went to the 2018 NACS Asia Summit in Shanghai because he wanted to see what was being done differently there and how he could use what he saw to improve The Hub, Lenard noted.

“It’s way beyond anything you see in the States. Jared was there because he wants to come up with the next ideas that he can take home to his stores at some point or some variation of those. He’s just a guy with a lot of passion for the industry,” Lenard said. “He’s improved our organization, and we expect that to continue.”

Lenard said NACS brings convenience store owners together, and since most of them are small business owners, they’re more willing to share ideas and strategies.

“There are 160,000 convenience stores in the country and 60% are single store operators; 70% have less than 10 stores,” Lenard said. “You’re not going to have Target and Walmart get together and say, ‘How can we help each other? But you’ll have Jared Scheeler at the Hub, talking to one of his friends in Minneapolis saying, “Hey, I’m working on this, can you help me.”

Scheeler said he was grateful to NACS and also loved seeing competitors improve their stores.

“I can’t tell you how much NACS has helped me personally and professionally. We need more smaller operators to step up and use NACS to grow their business,” Scheeler said. “When we opened our first store, my main business goal was to redefine convenience in our business sector and a lot of that has been achieved. Since I opened the first Hub six years ago, eight of my competitors have remodeled their stores… Personally, I want the competition to up their game. It’s great for the industry.