Convenience stores

Dickinson businessman named president of US convenience stores

The Hub opened its first store in 2015 and the business has expanded into western North Dakota with multiple locations including two stores in Dickinson and stores in New England, Hazen and Beulah.

In a video interview with NACS, Scheeler said that the quality and presentation sets The Hub apart from other convenience stores.

“The first thing a customer sees when they walk into The Hub is our expansive display of the food from our fridge deli crate and all the fresh produce we make daily to all of our hot dishes, including the Sponsor’s Pizza. and our bulk bakery table, ”Scheeler said.

NACS advises and lobbies on behalf of store owners.

The Hub convenience store at 191 40th St. W in Dickinson has a drive-through cafe.  (Jason O'Day / The Dickinson Press)

The Hub convenience store at 191 40th St. W in Dickinson has a drive-through cafe. (Jason O’Day / The Dickinson Press)

The Hub strives to provide its customers with healthier snack options, Scheeler said.

“We have all the gourmet snacks that each of us loves. However, we believe it is important to adapt to consumer demand and provide an additional range of healthier products, ”said Scheeler.

Scheeler designed The Hub’s bottled water called “The Chill,” which he says has been a fantastic branding opportunity. The Hub has agreements with the Trinity Titans, New England Tigers, Beulah Miners and Dickinson State Blue Hawks to provide water bottles with each team’s mascots on the sporting events label. The Hub also operates the Dickinson State University concession stand.

Scheeler coaches college basketball for Trinity Catholic schools and volunteers for Special Olympics. In a speech at the NACS show on October 7 in Chicago, he stressed the importance of community engagement.

“We are heavily involved in local youth sports. We donate to many other community groups. We are working hard to make our stores a pleasant place to work… especially for young workers who are taking their first job, ”said Scheeler. “We are truly the hub of the community where it wants us to be. “

Separate brands such as The Grind, The Chill and The Hub Cafe are part of the chain's ambitious marketing initiative.  (Jason O'Day / The Dickinson Press)

Separate brands such as The Grind, The Chill and The Hub Cafe are part of the chain’s ambitious marketing initiative. (Jason O’Day / The Dickinson Press)

The Hub offers a wide variety of refreshments.  (Jason O'Day / The Dickinson Press)

The Hub offers a wide variety of refreshments. (Jason O’Day / The Dickinson Press)

In a phone interview with the press, Jeff Lenard, vice president of strategic industry initiatives at NACS, said Scheeler was chosen for the role because of his leadership skills, network of connections and of his passion for his work. Scheeler is showing other store operators what’s possible, Lenard said.

“I don’t mean what’s possible being president, I mean what’s possible having stores as cool as The Hub,” Lenard said.

Scheeler even went to the NACS Asia Summit 2018 in Shanghai because he wanted to see what was being done differently there and how he could use what he saw to improve The Hub, Lenard noted.

“It’s way beyond anything you see in the United States. Jared was there because he wanted to find the next ideas that he could take home to his stores at some point or some variation of them. He’s just a guy who has a lot of passion for the industry, ”said Lenard. “He has improved our organization and we hope that will continue. “

Lenard said that NACS brings convenience store owners together, and since most of them are small business owners, they are more willing to share ideas and strategies.

“There are 160,000 convenience stores in the country and 60% are one-store operators; 70% have less than 10 stores, ”said Lenard. “You’re not going to ask Target and Walmart to come together and ask, ‘How can we help each other? But you’ll have Jared Scheeler at the Hub, talking to a friend of his in Minneapolis saying, “Hey, I’m working on this, can you help me.” “

Scheeler said he was grateful to NACS and also liked to see his competitors improve their stores.

“I cannot tell you how much NACS has helped me personally and professionally. We need more small operators to engage and use NACS to grow their business, ”said Scheeler. “When we opened our first store, my main business goal was to redefine convenience in our shopping area and we’ve done it in a big way. Since I opened the first Hub six years ago, eight of my competitors have redesigned their stores … Personally, I want the competition to ramp up. It’s great for the industry.