Extended hours for bars, new discounts. Main changes explained
Calling the current liquor policy “archaic” and “heavy,” the Delhi government released the new 2021-22 excise policy on Monday. The new policy document indicates that excise is an important source of revenue while noting that the current generation of excise revenue is at a sub-optimal level.
In an effort to increase the city’s income, the Delhi government has introduced new changes ranging from the drop-in experience for customers at liquor stores, discounts on MRP, promotion of microbreweries the extension of the bar opening hours in hotels, clubs and restaurants.
Delhi’s New Liquor Policy: These are the Main Highlights
-In the new system, the government will eliminate the alcohol retail business, paving the way for the closure of state-run stores and promoting private actors in the nation’s capital.
-Each liquor outlet in the city will offer a walk-in experience to its customers who will have multiple brand choices, and the entire selection and sales process will be carried out at the sales premises.
-These air-conditioned retail stores will have glass doors. Customers will not be allowed to gather outside a store or on the sidewalk and buy at the counter, he said.
-Delhi residents will also be able to fill their bottles or “growlers” with freshly brewed beer at any microbrewery in the city. The policy allows microbreweries to supply draft beer to bars.
“Draft beer can be taken in bottles or ‘growlers’. The microbrewery will also be allowed to supply to other bars and restaurants licensed to serve alcohol,” the policy document said.
-Under the new reforms, bars in hotels, restaurants and clubs were allowed to operate until 3 a.m., with the exception of license holders who were given a license to operate a 24-hour liquor service. hours a day.
-The new policy states that these establishments may serve alcohol in open spaces such as the patio and balcony.
-The number of retail liquor stores will be 849 in the city, including five super premium retail stores that will have a minimum carpet area of 2,500 square feet
“Super Premium Vends, which will set up a tasting room on the premises, can only sell products above ??200 MRP for beer and over Rs. 1,000 Retail price for all other spirits including but not limited to whiskey, gin, vodka, brandy, etc.
“Super Premium Vends will need to stock at least 50 brands of imported alcohol (B10), including wine brands (BECRS), etc. in the store,” the policy document said.
-Government introduced new L-38 license for banquet halls, party venues, farms, motels, wedding / party / event venues with permission to serve Indian and foreign liquor at all parties organized in their premises with the payment of a single annual subscription. Until now, these establishments had to avail themselves of a temporary license in the form of P-10, P-10A, P-11 and P-13 for organized parties and receptions.
-The price of alcohol brands will be decided after taking into account the inputs of retail stores and taking into account the price of the product in neighboring states such as Haryana, Uttar Pradesh, Punjab and Rajasthan, indicates the policy document. Liquor prices are significantly cheaper in Haryana than in Delhi, resulting in widespread smuggling.
“Systemic measures to control smuggling and contraband, such as an adequate distribution of retail sales and an insignificant or non-existent price difference with neighboring states, thus eliminating contraband arbitration.”
-The licensee is free to grant a concession, discount or discount on the MRP. Currently, owners of liquor stores in Delhi cannot offer any discounts on the brands MRP.
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