Kolkata/IBNS: With the onset of the festive season, consumers of Kolkata have another reason to celebrate with the launch of Dooze, an alcohol delivery app that promises fast and convenient door-to-door delivery of beer, wine and spirits.
The app claims to offer the widest selection of alcoholic beverages with over 300 premium beer, wine, and spirit options.
The app is supported by an extensive network of carefully selected retailers ensuring smooth delivery across Kolkata within 60 minutes at a flat rate delivery fee of Rs. 49, according to the company.
Home consumption has always been an important aspect of celebrations in India, and this phenomenon has become even more important after the pandemic.
Today, people prefer to spend their time and celebrate important occasions in close-knit groups of their loved ones from the comfort of their homes.
The pandemic has also brought about a paradigm shift in the way consumers shop with e-commerce, which has seen major adoption over the past two years.
“By leveraging this opportunity, Dooze is bringing a simple solution to consumers looking to celebrate special moments with loved ones. The Dooze team has a wealth of experience in the alco-bev industry and an understanding of the behavior consumers, to provide a marketplace for alcohol delivery for consumers in Kolkata,” the company said in a statement.
The app offers an intuitive design for consumers looking for a seamless experience with fast and safe liquor delivery.
It provides consumers with a curated list of beverages for specific occasions, providing a personalized experience while ensuring security protocols such as legal drinking age (LDA) checks through AI-enabled KYC verification.
Commenting on the launch, Shikhir Magan, Director of Dooze, said: “Kolkata is one of the most forward-looking cities in the country, and so are consumers – they are young, tech-savvy and looking for new experiences with convenience and safety as essential.”
“We are thrilled to launch Dooze, India’s first tech alcohol marketplace, and offer consumers in Kolkata the safest and most convenient way to get alcohol delivered to their doorsteps. Our wide selection of alcoholic beverages will make occasions even more special, especially during the festival season, complemented by a flat delivery offer at INR 49,” he said.
He further added, “The government of West Bengal has been at the forefront of introducing progressive alco-bev policies. This creates a level playing field for all players striving to meet consumer demand with an underlying factor of convenience and safety. »
Dooze has partnered with licensed retailers across Kolkata to ensure fast and hassle-free liquor delivery. The application will allow retailers to bring their shelves online, target new consumers and obtain strategic market and consumer information.
Consumers of legal drinking age in Kolkata can download the app on iPhone and Android
How Dooze works:
Consumers will need to add their contact details and proof of identity to comply with the required LDA checks on the app. With a smooth and interactive user interface, consumers can add their location and choose their favorite drinks directly from the drop-down lists or through the search bar by entering the keyword base category or brands.
Once the items are selected, consumers can make payment through their preferred transaction method. There is no minimum order value and Dooze will only charge a delivery fee of Rs. 49 for all orders, for a limited time.