Convenience stores

Rebel Convenience Stores expands reach with new delivery pact

LAS VEGAS — Rebel Convenience Stores has signed a national agreement with Waitr Holdings Inc.

As part of the collaboration, Waitr will provide delivery and pickup services for Rebel across the retailer’s footprint, which now spans from California to the East Coast and Florida.

“Customers expect items to be easily in stock and delivered quickly,” said Nick Gauger, Senior Director of Delivery and Loyalty at Rebel. “We are continuously developing partnerships like this with Waitr, which offers best-in-class service, as we increase our reach with new customers.”

“Your store, your way” from Rebel. The food service concept offers a one-stop-shop where customers can expect cold draft brew for morning commutes, freshly made pizzas and tacos for lunch, and craft beers to go.

With the help of Waitr’s new strategy to expand into new delivery verticals as it transitions to its new business model to “deliver anything” to consumers of any business type, Rebel can reach new customers.

Growing the c-store vertical is a big move for Waitr as it rebrands and changes its name to ASAP. Over the past few weeks, the on-demand service provider has started offering same-day delivery of a wide variety of items such as alcohol, clothing, luxury goods, sporting goods, auto parts and electrical products.

“We look forward to our new relationship with Rebel Convenience Stores because, like us, they are experiencing steady growth,” said Carl Grimstad, CEO and Chairman of the Board of Waitr Holdings Inc. “It allows our loyal customers to ‘have even more choice when looking for items such as paper towels, toiletries and other household needs quickly and easily.

This summer, 7-Eleven also made a pact with Waitr. The collaboration includes delivery to more than 700 convenience stores.

“The addition of 7-Eleven to our platform represents the latest example of our continued commitment to expanding into new delivery verticals,” Grimstad said in June. “This partnership creates a new level of convenience for our customers. Starting today, we’ll be able to deliver your favorite meals and snacks directly to you from hundreds of 7-Eleven locations.”

The deal expanded 7-Eleven’s delivery portfolio, which includes some of America’s biggest ordering platforms such as Uber Eats, Grubhub, Instacart, Postmates and DoorDash. Google Food Ordering and Favor (available in Texas only) are also available.

Founded in 2012, Las Vegas-based Rebel operates more than 430 locations and has a presence in more than 17 states.

Waitr, based in Lafayette, Louisiana, operates an online ordering technology platform, offering delivery, transportation and catering options. Alongside Bite Squad and Delivery Dudes, Waitr connects local restaurants and grocery stores to customers in underserved U.S. markets.

It operates in over 1,000 cities in the United States and has over 26,000 restaurants on its platform.