Convenience stores

Tims China announces collaboration with Easy Joy convenience stores

Tim China and Sinopec’s Easy Joy, which operates a network of more than 27,800 convenience stores in Chinateam up to sell ready-to-drink Tims coffee products and plan to open Tims coffees in select Easy Joy stores in China

SHANGHAI, July 25, 2022 /PRNewswire/ — TH International Limited, the exclusive operator of Tim Hortons cafes at China (“Tim China“), today announced a collaboration with Easy Joy, China’s largest convenience store chain with 190 million loyalty club members. The partners have agreed to develop co-branded ready-to-drink coffee products (” RTD”) for sale in Easy Joy’s network of over 27,800 stores. In addition, partners will consider installing Tims cafes in select Easy Joy locations.

Tim China and Easy Joy plan to launch ready-to-drink drinks in the third quarter of this year, starting with Tim’s ever-popular milk and mocha drinks.

The partners are also mapping initial site selections for Tims cafes in select Easy Joy locations.

Yongchen LuCEO of Tim Chinasaid, “We are extremely pleased to partner with Easy Joy, the undisputed leader in convenience stores in China. We look forward to co-developing ready-to-drink products, a growing category, starting with our signature latte and mocha drinks. Easy Joy’s extensive store network will broaden our reach to meet new customers and enter new regions in China.”

Yan LiuPresident of Easy Joy, said: “We are delighted to be working with Tim China to develop our first line of ready-to-drink coffee. Our customers will love the refreshment and convenience these beverages provide. For some time we have been looking for the right partner to help us open cafes in our convenience stores, and we are delighted to have found the right partners in Tim China.”

About TH International Limited

TH International Limited is the parent company of the exclusive master franchise of Tim Hortons coffees for Restaurant Brands International Inc. (TSX: QSR) (NYSE: QSR) at Chinaincluding hong kong and Macau. TH International Limited was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International.

Tim China offers freshly brewed coffee, tea and other beverages, bakery and side dishes, and sandwiches and is an emerging coffee champion in China. The brand’s ethos is rooted in world-class execution and data-driven decision-making and centered on true local relevance, continuous innovation, true community and absolute convenience. For more information, please visit

About Easy Joy

Easy Joy is a leading convenience store chain in China, with more than 27,800 stores and 190 million loyal members. Easy Joy is a subsidiary of Sinopec, the largest gas station network in China. Sinopec is listed on the New York Stock Exchange (SNP), the Shanghai Stock Exchange (600028) and the Hong Kong Stock Exchange (0386).


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SOURCE TH International Limited